Reel · Story · Short · screen loop
All 7 Demands — Animated
Seamless-loop video of all seven demands with original minimal-techno score. Vertical 9:16, 36 s, 1080 × 1920.
Share the brief.
Pick a tile,
copy a caption,
post.
Everything you need to mobilise your network — ready-made social tiles, quote cards, captions in English and French, and a full press kit. No login. No registration. Just download and post.
We built this for everyone who wants to amplify the demand for European cultural and creative work — supporters, journalists, partner organisations, and the curious. Use it freely under CC BY-NC-SA 4.0.
Share the brief in 30 seconds.
One tile. One caption. Three taps to post. Choose your platform below — the caption is pre-loaded with the right hashtags.
Europe is rewriting the rules for the next 7 years — and cultural and creative work is being left out. 7.9 million jobs. 4.4% of EU GDP. Buried in a single sentence — and absent from all four policy windows of the Competitiveness Fund. €223 bn allocated. Zero for culture.
Sign the brief. Stand up for European creative work.
→ brandbrief.eu
#BrandBrief #SaveCreativeWork #CreativeEurope #EuropeanCompetitivenessFund #ECF #SWF
L'Europe réécrit les règles pour les 7 prochaines années — et le travail culturel et créatif en est exclu. 7,9 millions d'emplois. 4,4 % du PIB de l'UE. Réduit à une seule phrase — et absent des quatre volets du Fonds de compétitivité. 223 milliards d'euros alloués. Zéro pour la culture.
Signez le brief. Défendez le travail créatif européen.
→ brandbrief.eu
#BrandBrief #SaveCreativeWork #CreativeEurope #EuropeanCompetitivenessFund #ECF #SWF
Europa schreibt die Regeln für die nächsten 7 Jahre neu — und die Kultur- und Kreativwirtschaft bleibt außen vor. 7,9 Millionen Arbeitsplätze. 4,4 % des EU-BIP. Versteckt in einem einzigen Satz — und in keinem der vier Fenster des Wettbewerbsfähigkeitsfonds. 223 Mrd. € vergeben. Null für Kultur.
Zeichne den Brief mit. Steh für die europäische Kreativarbeit ein.
→ brandbrief.eu
#BrandBrief #SaveCreativeWork #CreativeEurope #EuropeanCompetitivenessFund #ECF #SWF
[ 02 ] QUOTE CARDS
Seven demands, seven cards.
Two core demands plus five specifics — calmer than the manifesto art, sharper than a press release. Use them in LinkedIn carousels, Notion, briefing decks, or stand-alone posts.
Core — AI Fund That Pays
An AI sovereign-wealth fund that pays creators when their work trains AI. No work trains AI without consent and pay.
Core — Save €760 Million
A dedicated EU innovation programme for cultural and creative work — the Creative Innovation Infrastructure.
01 — Culture Is Infrastructure
4.4% of EU GDP — the same scale as construction, treated like a hobby. Fund it like infrastructure.
02 — Name It, Then Fund It
Extend the digital policy window to explicitly include the cultural and creative industries. What is not named cannot be funded.
03 — Skills For The AI Shift
Activate Article 30's Skills Guarantee and VET partnerships for the cultural and creative workforce.
04 — Paid For My Work
Copyright, licensing and remuneration that work for artists, not against them — fair rules in the AI economy.
05 — A Seat At Every Table
Cultural and creative voices on every EU board, committee and AI working group. Not observers — members.
[ 02A ] POST REELS
Five reels, ready to post.
Each reel pairs a core demand with one specific demand — vertical 9:16, a 16-second seamless loop with an original score. Built for Instagram Reels & Stories, TikTok and YouTube Shorts.
Reel · Story · Short
Reel 1 — AI Fund + 01
Core "AI Fund That Pays" + Demand 01 "Culture Is Infrastructure". 9:16 loop, 16 s, with score.
Reel · Story · Short
Reel 2 — Save €760M + 02
Core "Save €760 Million" + Demand 02 "Name It, Then Fund It". 9:16 loop, 16 s, with score.
Reel · Story · Short
Reel 3 — AI Fund + 03
Core "AI Fund That Pays" + Demand 03 "Skills For The AI Shift". 9:16 loop, 16 s, with score.
Reel · Story · Short
Reel 4 — Save €760M + 04
Core "Save €760 Million" + Demand 04 "Paid For My Work". 9:16 loop, 16 s, with score.
Reel · Story · Short
Reel 5 — AI Fund + 05
Core "AI Fund That Pays" + Demand 05 "A Seat At Every Table". 9:16 loop, 16 s, with score.
[ 03 ] MEMES
Memes drop soon.
We're putting together a stack of campaign memes — sharp, shareable, occasionally ruppig. Built for the platforms that don't reward earnestness alone.
Phase 2 · launching shortly
Got a meme? Send it in.
We're collecting reactions, edits, and remixes from the community. If you've made something — a card, a screenshot, a 4-pane — we want to host it (with credit, of course).
→ Send your meme[ 04 ] PRESS KIT
For journalists and partner orgs.
Logos, header art, one-pager, boilerplate text, contact. Everything you need to write about Brand.Brief or co-mobilise from your own platform.
[ 01 ] LOGO
Brand.Brief Header — Master
[ 02 ] DOSSIER
Brand.Brief Manifesto (full text)
[ 03 ] ONE-PAGER
Brand.Brief in 500 words
[ 04 ] BOILERPLATE
Boilerplate copy for journalists
Brand.Brief is an open call from across Europe's cultural and creative industries (CCIs) to the European Commission, Parliament and Council. It identifies seven concrete measures needed in the next Multiannual Financial Framework to recognise CCIs — 7.9 million jobs and around 4.4% of EU GDP (EY Rebuilding Europe, 2021 turnover) — as a strategic sector.
The brief was launched in 2026 by Creative Fed, in partnership with sector-wide organisations including KEA, b.creative, Culture Action Europe, Time Machine, and others. It is open for sign-on by organisations and citizens.
Press contact: brand.brief@creativefed.eu
Web: brandbrief.eu
License: CC BY-NC-SA 4.0
Le Brand.Brief est un appel ouvert de l'ensemble des industries culturelles et créatives (ICC) d'Europe à la Commission européenne, au Parlement et au Conseil. Il identifie sept mesures concrètes nécessaires dans le prochain Cadre financier pluriannuel pour reconnaître les ICC — 7,9 millions d'emplois et environ 4,4 % du PIB de l'UE (EY Rebuilding Europe, chiffre d'affaires 2021) — comme un secteur stratégique.
Le brief a été lancé en 2026 par Creative Fed, en partenariat avec des organisations de tout le secteur, dont KEA, b.creative, Culture Action Europe, Time Machine et d'autres. Il est ouvert aux signatures des organisations et des citoyens.
Contact presse : brand.brief@creativefed.eu
Web : brandbrief.eu
Licence : CC BY-NC-SA 4.0
Der Brand.Brief ist ein offener Aufruf der gesamten europäischen Kultur- und Kreativwirtschaft (KKW) an die Europäische Kommission, das Parlament und den Rat. Er benennt sieben konkrete Maßnahmen, die im nächsten Mehrjährigen Finanzrahmen nötig sind, um die KKW — 7,9 Millionen Arbeitsplätze und rund 4,4 % des EU-BIP (EY Rebuilding Europe, Umsatz 2021) — als strategischen Sektor anzuerkennen.
Der Brief wurde 2026 von Creative Fed gestartet, gemeinsam mit branchenweiten Organisationen wie KEA, b.creative, Culture Action Europe, Time Machine und weiteren. Er steht Organisationen sowie Bürgerinnen und Bürgern zum Mitzeichnen offen.
Pressekontakt: brand.brief@creativefed.eu
Web: brandbrief.eu
Lizenz: CC BY-NC-SA 4.0
[ 05 ] CONTACT
Press contact
[ 05 ] LICENSE & CREDIT
Use freely. Credit kindly.
All toolkit material is published under Creative Commons BY-NC-SA 4.0. You can share, adapt and remix — for non-commercial purposes, with credit to brandbrief.eu, under the same licence. The Brand.Brief wordmark and Creative Fed identity remain trademarks; please don't alter them. Full terms: legal.html.
Tiles for every platform.
One tile per platform — square feed, vertical story / reel, landscape banners, link previews, profile frame and an email signature. English versions, ready to post.
Square Feed Tile
Standard 1:1 hero tile for feed posts — “Sign on for European creative work.”
Vertical Story
9:16 vertical with top/bottom safe zones for link stickers. 1080 × 1920.
LinkedIn Banner
Stat-led, policy-fluent variant for the Brussels bubble. 1200 × 627.
OpenGraph Card
Link-preview card for federated and microblog platforms. 1500 × 750.
Any Platform
Universal 1:1 post — “Save creative work.” Works anywhere a square fits.
Profile Frame
Transparent overlay for any profile picture — a visible signal of support. Transparent PNG.
Email Signature
Drop-in HTML for your work email. Two variants: compact strip and full banner.